Today brands are beginning to add function to function, this means advertisers are no longer having to play out their brands as metaphors, through the internet of things this can be done for real. The world is moving away from the power of associations to the power of reality.

Brand-building will be the provision of services that adds value to products. The joining of our brands will be recognized by the consumer as enriched in higher value, because the product works better and serves you better.

Countdown and Fisher & Paykel are brand-budding in this project as we connect our eco-systems to both serve the same target audience through the infusion of values from each other, emerging with product enhancement using the Internet of Things that will change the daily lives of our consumers forever.