Target Market

We predict that qualatative research will identify our target audience as working mothers who are the main household shoppers in their families. These mothers are generally the ones who do the cooking, and still have their kids living at home with them. They are aged between 34-49 years old and live in metropolitan areas. They are health conscious or could also have someone living with a diet related illness within their household. The Smart Fridge is tageted to middle and upper class families, or families with a combined household income of $100k plus.

 

Insight

The truth these mothers face is although they endorse healthy eating, they lack the time to prepare healthy afforbale meals for their families on a regular basis, often resorting to takeaways or ready to go meals.